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On 9 September Apple unveiled the new generation under the banner «Surprise and Shine»: iPhone 18 Pro and 18 Pro Max, the first foldable iPhone named iPhone Duo, plus Apple Watch Series 12, Watch Ultra 4 and AirPods 5. Here's the essentials in brief, and above all: what it means for your current iPhone.
- iPhone 18 Pro: pre-order from 12 September, in shops from 18 September. Pricier than its predecessor.
- iPhone Duo: Apple's first foldable, on sale from 23 October.
- iPhone 17 Pro is being discontinued, we have it refurbished in stock.
- Trade-in prices for predecessor models drop after every keynote. If you want to sell: now.
What Apple unveiled
The iPhone 18 Pro and the 18 Pro Max get the new A20 Pro chip and a 48-megapixel main camera with a real, moving aperture. In everyday use, that means sharper portraits, better night shots, less editing afterwards. Storage now goes up to 1 TB, there are four new colours, including Glacier and Burgundy, and the Pro Max is said to manage up to 45 hours of battery life. What Apple doesn't shout about: the Pro models are getting pricier.

With the iPhone Duo, apps switch seamlessly from the small to the large display when you open it, no jump. The inner camera sits under the screen, and unfolded it's the thinnest iPhone Apple has ever built. Add to that IP68 protection, support for the USB-C Apple Pencil and at least 256 GB of storage.
Orderable from now. S11 chip and ceramic finish for the Watch, two-day battery for the Ultra, noise cancellation across all AirPods.
A20 Pro, moving aperture, up to 1 TB, more battery.
For all supported devices, including your current iPhone.
At the same time, the 17 Pro and 17 Pro Max disappear from the range.
Foldable, 7.6 inches inside, 5.4 inches outside, IP68, from 256 GB.
Our trade-in calculator already recognises the model.
Apple is taking the iPhone 17 Pro and 17 Pro Max out of the range and raising prices in the US for the iPhone 16, iPhone 17, iPhone Air and 17e. Buying new gets more expensive, buying used and selling gets more interesting.
When will the iPhone 18 Pro be available refurbished at remarket?
Honest answer: not on 18 September. A refurbished device only exists once someone hands their new iPhone back in, whether through trade-in, sale or return. Based on experience, the first units reach us a few weeks after launch, go through our 80-point diagnosis, and then appear in the shop with a 1-year warranty and 14-day returns.
On the model pages, you can sign up with a single click, optionally specifying storage size and preferred condition. No newsletter, just one single email, unsubscribe any time.
Now is the best moment to sell your old iPhone
The same pattern every year: in the weeks after the keynote, thousands of used iPhones flood the market, and trade-in prices for predecessor models soften. If you want to sell your iPhone 15, 16 or 17, you'll get more for it today than in a month's time. The same goes for an iPhone 13 or 14 sitting in a drawer: every month you wait costs you money.

- Work out the priceEnter model, storage and condition, and the trade-in calculator shows you the instant price.
- Send in or drop off your devicePrint a free shipping label or hand it in at a branch.
- PayoutPaid to your account by express within 24 hours after inspection.
New: the calculator already recognises the iPhone 18 Pro, the 18 Pro Max and the iPhone Duo. So if you buy on 18 September and then decide in October you'd rather have the Duo after all, you can turn the 18 Pro straight into cash with us. And if you're switching to a refurbished model anyway, trading in pays off: hand over the old one, take the new one, pay the difference.
The right accessories for iPhone 18 Pro and iPhone Duo
The new device arrives on 18 September, but the accessories are already listed in the shop. For the iPhone 18 Pro and the 18 Pro Max, that means flip cases from LC.IMEEKE in several colours and tempered glass from CORNING, cut exactly to the new display. For the iPhone Duo, a DUX Aimo MagSafe backcase that protects the rear and frame while still allowing MagSafe charging, plus tempered glass from ANANK and CORNING for the cover display.
LC.IMEEKEFlip Case, 4 coloursiPhone 18 Pro
CORNINGPrivacy Tempered GlassiPhone 18 Pro
DUXAimo MagSafe BackcaseiPhone Duo
ANANKEdge-to-Edge Tempered GlassiPhone Duo, cover displayFor the foldable inner display of the Duo, we deliberately don't stock a screen protector: aftermarket films lift at the crease, as we've seen with other foldables. And what all the new models have in common: USB-C. Chargers, cables and power banks from Power & Cables work with every one of the new devices, whereas an old Lightning cable no longer does.
iPhone 17 Pro discontinued: the clever alternative
Because Apple is taking the iPhone 17 Pro and 17 Pro Max out of its lineup, soon you'll only be able to get these devices new from remaining stock. Refurbished, it's a different story: we currently have the iPhone 17 Pro and the iPhone 17 Pro Max in stock, inspected and well below the last new price.
- A20 Pro, moving aperture
- From 18 September, pre-order queue
- Higher price than the 17 Pro
- Only as a new device, no scope for savings
- Same camera class, same display format
- Available immediately, 80-point diagnosis
- Well below the last new price
- 1-year warranty, 14-day returns
Apple Watch Series 12, Ultra 4 and AirPods 5
The Watch Series 12 brings the S11 chip, new case finishes up to ceramic, and eight new health features; the Ultra 4 lasts two days. The AirPods 5 have active noise cancellation in every variant for the first time, and the pricier version charges wirelessly. Here too: the predecessors don't get any worse, just cheaper. You'll find refurbished models under Apple Watch, headphones under Audio.
Conclusion
Want the newest: pre-order from 12 September.
Buy clever: get the refurbished 17 Pro, or set a model alert for the 18 Pro and let the price come down.
Old iPhone in a drawer: sell it now, before the market gets flooded with used devices.
Frequently asked questions
From when will the iPhone 18 Pro be available refurbished at remarket?
Can I already sell my iPhone 18 Pro or iPhone Duo to remarket?
Does my old iPhone lose value after the keynote?
Which accessories fit the iPhone Duo?
Will my old cases and cables fit the iPhone 18 Pro?
Related to this article
Instant quote in 2 minutes, payout within 24 hours after inspection. Or buy certified refurbished with a 1-year warranty and 14-day returns.
